Mr. Abhinav Jha

Startup Name : TirhutWala Innovations Pvt. Ltd.

About Mr. Abhinav Jha

StartUp Name : TirhutWala Innovations Pvt. Ltd.

Year : 2024-25

Programme Associated with : Startup Agri-Business Incubation Program-VII (SABSWAVLAMBI)

TirhutWala Innovations Pvt. Ltd. is a Samastipur, Bihar-based agritech startup focused on creating a sustainable value chain around Mithila Makhana. The company bridges the gap between traditional farmers and modern consumers by offering high-quality, value-added makhana products. It empowers farmers through fair trade and consistent demand while providing customers across India with healthy, authentic, and flavourful snacks rooted in Bihar’s agricultural heritage.

About the Founder

Abhinav Jha, the visionary behind TirhutWala, is a seasoned entrepreneur with over 14 years of experience across hospitality and consumer brands. Passionate about rural development and value-based agribusiness, he returned to Bihar from Bangalore to launch TirhutWala with a mission to create employment and economic upliftment in his native region. Abhinav's core strengths lie in scaling operations, brand building, and forging strategic partnerships.

Vision

To be India’s leading makhana-based FMCG brand that uplifts rural livelihoods and promotes the rich agro-cultural identity of Bihar on a global platform.

Mission

To directly engage with farmers for sustainable sourcing of Mithila Makhana.
To offer innovative, healthy, and premium makhana-based products to Indian and global consumers.
To build a robust rural supply chain that ensures quality, traceability, and fair income for farmers.

Operations and Team

Employees: 12 direct and 20+ indirect (including packaging, logistics, and field coordination teams)
Farmers Associated: Over 150+ farmers directly and 300+ indirectly across Mithilanchal and surrounding districts in Bihar
Operational Areas: Bihar (Samastipur, Darbhanga, Madhubani), Maharashtra (Mumbai, Pune), and distribution points in Bangalore and Delhi
Processing Units: Samastipur, Bihar

Product & Service Portfolio

TirhutWala offers a wide range of premium makhana-based products including:

Flavoured Makhana – Available in 13 exciting flavours such as Peri Peri, Cheese Chilli, Tangy Tomato, Jaggery, and Caramel (85g jars).
Value-Added Products –

Makhana Chocolate
Makhana Organic Protein Powder (available in 100g, 250g, 500g, 1kg packs)
Makhana Flour (1kg packs)
Makhana Kheer Mix

The company sells via its websites – www.TirhutWala.com and www.Biharo.com – and is expanding to modern retail and e-commerce marketplaces. TirhutWala is committed to sustainable sourcing, nutritional innovation, and scalable impact, with every product telling the story of a farmer’s dedication and a consumer’s health-conscious choice.